Call Andy: 717-615-4874 aesbenshade@homesale.com

Doling out a lot of money for a professional photographer to take images of a house for your website may prove an expensive yet poor investment, but luckily, most of us now have high-quality cameras in our pockets at this very moment. With a little practice, you can take advantage of this handy technology to take good-quality iPhone images of the real estate you’re selling for your websites and social media profiles.

Focus the Lighting | Nothing ruins a picture like poor lighting. Option number one is to let the sun illuminate the rooms that you’re trying to photograph, and option two involves bringing along a bright white light of your own. You can usually purchase small lights that will do the trick at your local photography store. Most smartphones allow users to calibrate the lighting to a certain person or object by touching it on the screen. Find the color or item you want the viewer to focus on and calibrate the lighting to it.

Look for Leading Lines | Viewers’ eyes scan for cues on how to navigate the terrain of the image, and naturally occurring lines will help guide them. Things like window panes, dresser drawers, wood floors, and banisters all lead the eye around, so take advantage of these when you can by staging the photo around them.

Turn on the Grid for Composition Help | If you’re looking for balance in the photos you’re taking, use the grid that divides your screen into nine equal spaces to determine how your photo is constructed. You can see if you have a lot of wasted space or if you’re properly filling your frame with points of interest for the eye.

Use the HDR Feature | iPhones are especially equipped for instances of funky lighting with the HDR feature. Put most simply, this feature takes 3 pictures at the same time, each with the lighting adjusted a little differently. Then, an algorithm takes the best parts of each photo and splices them together, so you have a perfectly lit image. If you’re in a room that’s dimly lit or if there are a lot of shadows or glare, this feature is an absolute godsend.

Move, don’t Zoom | It’s easy to be lazy and zoom into a photo with a pinching motion on your screen, but doing this can compromise the quality of the image. If you want something to appear bigger, walk towards it! You’ll get a high-definition picture with strong composition if you just move your feet a little bit.

Invest in a Lens | iPhone gadgetry is generally reasonably priced. Sites like Photojojo feature lots of little light fixtures, lenses, tripods, and other doodads that will improve the quality of your photos.