When you decide to put your house up for sale, you spend hours, weeks, sometimes upwards of a month preparing it to be shown to prospective buyers. From the repairs to the staging furniture to the one-sheet pamphlets, you’ve done everything in your power to make your home perfect. But then it begins to rain. As springtime approaches, so does the rainy season, and home sellers may be discouraged by the gloomy weather’s damper on potential buyers. With some forethought and creativity, though, you can work around the rain and still host successful showings and open houses.
Firstly, make sure your home is prepared for rain. Water damage is notorious for immediately devaluing a home in the eyes of a potential buyer, which could translate into a lower selling price for you. Ensure that your home is equipped for the rain by clearing gutters and repairing any leaks that have sprung in ceilings or door jambs. Poor drainage and puddling are turn-offs to buyers, so getting those issues in order is important.
If your home is prepared for rain, then, advertise about it! As dreary as the rains may be, they give you an opportunity to showcase your home in a different light. On your one-sheeter, draw attention to any recent work done on weather safety or emergency preparedness. If you’ve installed any innovative ways to deal with water runoff or have recently upgraded your roof to prevent leakages, brag about it.
Set the mood. If the rains are blocking sunshine, you can use some props and creative staging tips to ensure that your home is still showcased in the best possible way. Mirrors, for example, bounce light around and make some areas look better lit than they truly are. Bouquets of flowers and pops of pastel colors will remind visitors that the rain is a sign that spring is right around the corner. Another option is to play into the rain. Make your home appear extra cozy with blankets scattered about, books, slippers, and hot cocoa.
Make sure your guests don’t ruin the milieu. Designate places for wet boots and umbrellas so guests don’t feel awkward feeling welcome into your home. You may also want to invest in some face towels so guest can dry off and paper booties if they didn’t bring an extra pair of shoes. Consider the amenities you would look for if visiting a home in the rain and provide those so your guests feel at home.
Visitors who traverse the rain to see your home are usually serious buyers, whereas some open houses draw lookey-lous and bored sight-seers who are just taking a peek. Be prepared to entertain more serious offers and answer questions that mere sightseers won’t investigate. When a home is priced well, it will sell, rain or shine.